Fig.2
Hand-drawn letter Я
Fig.1
Hand-drawn letter A
Multidisciplinary Designer
KARPENKO
(1994)
Y
Yana
As a duo we combine two perspectives that meet in a shared discipline.
We look for clarity, for the feeling of the project and for the moment when an idea becomes visible. Our collaboration grows through conversation and attention, and through a commitment to understanding the work before shaping it. We believe that design begins with listening and with the ability to recognize what is essential.
Together we build a practice that values clarity, care and thoughtful expression. This is how we understand AYA.
It is important for me to feel the project and to find something new within it, whether it is emotion, rhythm or a way of solving the problem. The process matters most when it is built on trust and an honest exchange of perspectives.
For me, design is an exploration.
It is intuitive, alive and open to unexpected directions.
Art Director and Designer
HERTZ
(1992)
A
Artёm
For me, design is a way of thinking. It is the process of reducing noise and revealing clarity.
It is not about decoration. It is about understanding the essence of a problem and giving it a form that feels honest, precise and meaningful. Good design does not try to impress. It solves the problem, stays in context and remains clear without the need for explanations.
